Career Opportunity
Digital Marketing Specialist - Full Time, Permanent

The Grand Theatre is known for world-class theatre created and built in London, Ontario. As southwestern Ontario’s premiere producing theatre and one of the most beautiful theatre spaces in Canada, the company has deep ties to the community and to its artists, artisans, and technicians.

As a vibrant cultural hub and not-for-profit professional theatre, the Grand serves to gather, inspire, and entertain audiences in London and beyond. At our home in downtown London, we create productions on two stages: the Spriet Stage (839 seats) and the Auburn Developments Stage (144 seats). The Grand season of theatrical offerings runs from September to May, and we collaborate with companies and artists across the country through our co-productions that see London-made artistic and creative work travel to audiences nation-wide. The Grand is committed to developing and premiering new, original works and supporting the growth and reach of theatre writers and creators. Our recently renovated venue offers a contemporary and welcoming environment that is also home to several successful music series’, community arts rentals, cultural and special events.

A cornerstone of the organization is our place as a teaching theatre, exemplified in our many mentorship programs and highlighted in our annual Grand Theatre High School Project. As the only program of its kind in the country and currently in its twenty-seventh year, the High School Project involves as many as one hundred high school participants annually from schools across the region. These students participate at no cost and take on roles both on stage and off, in a fully realized mainstage production under the direction of a professional creative team.

The Grand Theatre is located on the traditional lands of the Anishinaabek, Haudenosaunee, and Lūnaapéewak Peoples. We acknowledge with gratitude the significant historical and contemporary contributions of local and regional Indigenous Peoples and of all the Original Peoples of Turtle Island (also known as North America). We are honoured to live, work, and tell stories together on this land.
 

OUR COMMITMENT TO EQUITY, DIVERSITY, INCLUSION & RECONCILIATION

The Grand Theatre is committed to creating and practicing a company culture that ensures an accessible, equitable, inclusive, and welcoming space for all.  We encourage applicants to review the Grand’s commitments to Equity, Diversity, Inclusion and Reconciliation on our website to confirm that your personal and professional values are aligned with this vision, and we invite you to reflect on these commitments in your submission.
 

THE OPPORTUNITY

The Grand Theatre is seeking a skilled and results-driven Digital Marketing Specialist to implement and manage the Grand’s online marketing efforts, including: social media, content creation, email campaigns, and website analytics, while also analyzing digital marketing trends and reporting on campaign performance. 

This role is responsible for:

  1. Planning, scheduling, and generating ticket-sales campaigns to deploy over e-mail, paid social, and other digital advertising platforms;

  2. Ensuring regular optimization of GRANDTHEATRE.COM, including timely content updates, working with external developers to improve website performance, and responding to requests for revisions from various departments;

  3. Generating thumb-stopping and engaging content for the Grand Theatre’s social media channels (in collaboration with the Communications and Public Relations Manager) and e-marketing platforms;

  4. Tracking the success of campaigns and using those learnings to adapt future campaigns.
     

Detailed Responsibilities

Reporting to the Director of Marketing & Digital Strategy, and collaborating closely with Communications & Public Relations Manager, and the sales teams of the Grand Theatre, the successful candidate will:

  • Enhance brand awareness and ticket sales by leading paid (or trade) digital campaigns, including but not limited to: social media advertising, organic social media promotions, digital display advertising, and digital out-of-home. 
     
  • Run point on the Grand Theatre’s e-mail marketing strategy (including email design and list generation), with the support of the Tessitura Administrator, Communications & PR Manager, and the Grand Theatre sales teams.  
     
  • Drive performance of the Grand Theatre’s digital communication channels (including social media platforms, e-mail marketing, and the Grand Theatre website) by supporting content creation and audience targeting.   
     
  • Report on campaign performance at weekly sales meetings. 
     
  • Liaise with external partners in support of the Grand Theatre’s digital strategy goals. 
     
  • Ensure ongoing accuracy and relevance of GRANDTHEATRE.COM through routine content updates.
     
  • Collaborate with other Grand Theatre departments (Education & Community Engagement, Artistic Administration, and Production) to disseminate non-ticket sales related messages to the community through the aforementioned channels. 
     
  • Ensure adherence to the Grand’s brand and style guidelines in all deliverables.
     
  • Attendance and support at opening nights, publicity events, and other Grand Theatre special events.
     

Qualifications

  • Bachelor’s Degree (or equivalent experience) and a minimum of 2 years in digital marketing, communications, social media, and/or e-mail marketing.

  • Previous experience in an arts and culture organization is an asset.

  • High level of media literacy, including a confident understanding of online communities and online consumer behavior.

  • Hands-on experience managing paid digital, and both organic and paid social media campaigns, as well as knowledge of corresponding analytic tools.

  • Familiarity with basic tenets of web design, basic HTML, and experience with Drupal (or similar web platforms), a strong asset.

  • An interest in trending content, video content production, and the ability to confidently adapt trends to a niche.

  • Canva proficiency, an asset.

  • Tessitura (or similar CRM), an asset.
      

SKILLS AND ATTRIBUTES

  • You balance proven metrics-based digital strategies with a creative flare that befits a professional theatre.

  • You are a creative thinker, proactive problem solver and collaborator;

  • You are a self-starter with strong organizational skills, capable of managing tight deadlines, and multiple priorities effectively.

  • You take accountability for your work, and pride in the quality of your work.

  • You work tactfully and diplomatically while maintaining a high level of confidentiality;

  • You demonstrate an interest in and passion for the world of entertainment, Canadian theatre, and the not-for-profit performing arts.

  • Willing and at-the-ready to adapt one’s work in support of industry, contractual, union, and/or license-holder standards for publicity, understanding that these standards may change on a project-by-project basis.

  • A people-person who thrives in collaborative interpersonal spaces, but can also work well independently.
     

Position Details

  • This full-time, permanent role (35 hours per week) directly reports to the Director of Marketing and Digital Strategy and collaborates regularly with all Grand Theatre departments including Marketing, Production, Development, Front of House, and Education & Community Engagement;

  • The Grand’s work environment is primarily in-person at 471 Richmond Street in downtown London, Ontario, with regular office hours from 9am to 5pm, Monday through Friday. This role requires some evening and weekend work, particularly surrounding opening nights, special events, and deadlines;

  • Salary range is posted at $43,000-47,000 per annum, commensurate with skills & experience.

  • The Grand offers a comprehensive compensation package that includes generous extended health & dental coverage, retirement benefits and complimentary tickets;

  • Prospective employees must be legally able to work in Canada, provide an up-to-date and clear police information check, and agree to the theatre’s employee handbook and health & safety policies, as part of the employment agreement.
     

TO APPLY

Please submit a cover letter, resume, and a digital marketing/e-marketing/social media portfolio to:

Lia Karidas, Director of Marketing & Digital Strategy:

careers [at] grandtheatre.com (careers[at]grandtheatre[dot]com) | Subject:  Digital Marketing Specialist

 

Applications will be reviewed as received, and the posting closes April 14, 2025.  We thank all candidates for their interest in this position, however, please note that only those selected for an interview may be contacted.

The Grand Theatre is committed to a selection process and work environment that is inclusive, equitable and accessible. We welcome applications from qualified individuals that reflect the abilities and diversity of communities we serve. The Grand Theatre will proactively provide accessibility solutions to job applicants throughout the recruitment process. If you require accommodation, please notify us and we will work with you to meet your needs.